Executive skill in strategizing a unique, compelling brand vision, with the ability to win stakeholder buy-in, communicate vision, motivate teams and drive success.

Accomplished brand strategist, with the ability to define brand architectures that build equity into the flagship brand while achieving differentiation for sub-brands.

Experience in positioning finance offerings, services, consumer products and initiatives to win well-researched market share and generate high consumer and B2B awareness.

Effectively manage multi-million dollar budgets with a tight rein on resource management.

Well-versed in facilitating change and cascading the brand experience throughout an organization with 360 multi-channeled communication, engagement and executive participation.

Excel at incorporating partner brands and leveraging sponsorships to build brand equity and propel revenues.

Adept at managing cross functional/cross-cultural teams, agency relationships and stakeholder expectations; able to develop and nurture talent, coach professionalism and forge cohesive, dependable teams that achieve results.